Bank Executive
Luiz Carlos Trabuco Cappi: Pushing Bradesco To New Heights
August 16, 2017

The massive growth that has been experienced in the Brazilian banking sector in recent years is attributed to leadership and performance of senior bank executives like Luiz Carlos Trabuco Cappi. Luiz has diligently served Bradesco for over decades, and that is why he commands a lot of respect in the industry. As the current president and CEO of Bradesco, he is known for his leadership skills and good understanding of the Brazilian financial sector.

The Brazilian banking industry continues to be dominated by many emerging banks, but Bradesco remains one of the most popular brands in the country. In fact, the bank is ranked as the second largest financial institution in the country in terms of market share and profitability. Bradesco offers a wide range of financial services to its clients including banking and insurance services. Luiz Carlos Trabuco Cappi is a personal pensions and marketing expert and has played a critical role in the company’s insurance segment.

As one of the senior bankers in Brazil working for one of the largest banks in the country, Luiz Carlos Trabuco has over the years interacted with very influential personalities in Brazil. The bank has high profile clients like business and political leaders that use the bank’s financial and insurance services. He is a major contributor to articles that feature in popular business magazines and newspapers in Brazil. Most writers cite him as an authority in their articles because of his vast experience in the financial sector. He is also a top consultant in personal pensions and marketing, and most government organizations consult him when coming up with various financial policies.

Bradesco has always been known to offer exemplary services to its clients and that is why it remains a market leader in banking and insurance. The bank began its operations over seventy years ago and is considered as one of the oldest financial institutions in the country. In fact, Luiz joined the Bradesco in 1969 after the banks had been in operation for over three decades. His familiarity with the bank’s daily operations and organizational culture made him the most appropriate candidate for the president’s position. The fact that he has been at Bradesco for many years means that he has the necessary knowledge and experience to lead the bank.

Luiz Carlos Trabuco Cappi was later appointed as Bradesco’s CEO and president because of his experience in all the previous positions he had held at the company. He continues to excel in his current roles and his commitment to duty has never been in question. A perfect example of his previous successes is when he was appointed to head Bradesco Seguros. Within a short period of time, Luiz Carlos Trabuco Cappi managed to increase the company’s profitability by 9% and its overall market share by 2%.

Traditionally, most bankers are known to have studied courses such as commerce, economics, and finance at the university. As a graduate of Sao Paulo University, Luiz Carlos Trabuco Cappi has been able to learn most of the financial aspects of banking while on the job. He joined Bradesco in 1969 as a clerk and rose through the ranks to head the marketing department by 1984.